For India, Hyundai Prepares Electric Cars with Specifications Like These

Talking about electrification in Asia, India is a country that continues to be eager to include motorcycles and electric cars in its national market. Some examples in the four-wheel sector are the Mahindra e2o Plus Electric hatchback and the Kia EV6.

Quoted by Antara news agency from Reuters at the end of last week, the South Korean automotive company which is the parent of Kia, Hyundai Motor Company will present special products in India.

For India, Hyundai Prepares Electric Cars with Specifications Like These

Hyundai is said to have started developing a small electric car or electric vehicle (EV) for Bollywood. This move is in line with the focus on bringing more premium models to India starting this year.

Hyundai India Director of Sales Marketing and Services, Tarun Garg said various departments were working on issues such as charging ecosystem, sales network, manufacturing and the type of assembly process an automaker should have.

“We have to look at as much localization as possible,” Garg said, referring to sourcing and producing components locally to control costs and keep cars affordable.

While not going into more detail about when Hyundai will launch a small electric vehicle in India, Tarun Garg said the timing had to be right.

"So we can bring it at the right price. The ecosystem must be ready, India must have enough SPKLU (General Electric Vehicle Charging Stations)," he said.

The small EV is part of Hyundai's broader plan to invest 40 billion rupees ($512 million) to launch at least six electric vehicles in India by 2028.

In India, EVs account for less than 1 percent of total car sales. However, the government is targeting 30 percent by 2030 as it looks to reduce pollution and fuel imports.

Until its small EV launches, Hyundai will launch premium models starting with this year's Hyundai IONIQ 5 electric crossover and will gradually lower the price chain.

Tarun Garg states that the Hyundai IONIQ 5, which has a range of about 480 km, starts at around $44 thousand in the United States.

"When selling internal combustion engine (ICE) cars we have a bottom-up approach. In electricity, we try a top-down approach," he said, adding that for the EV market to succeed, there needs to be widespread charging, networking, and battery pricing. the lower one.

Hyundai in 2019 launched the Hyundai Kona EV in India, mainly to test the market, but sales were low due to high prices and SPKLU infrastructure was not very ready. This situation serves as a lesson for Hyundai's strategy to bring its upcoming EV model to India.

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