Complete History of Lexus

Lexus is not long history behind (he was born shortly before the fall of the Berlin Wall), but nevertheless managed to conquer motorists from all over the world in a short time, especially lovers of understatement and ecology (now all models of the Japanese brand are hybrid). Let's explore together the evolution of the Group's luxury brands. Toyota.

Lexus Logo
Lexus Logo

LEXUS, HISTORY

La Lexus (a meaningless name created specifically to symbolize luxury and elegance) was born in 1989 to challenge the US market. Acura e infiniti ("Premium" brand Honda and Nissan).

The first cars of the brand presented at the Detroit Auto Show were two flagships: the LS (equipped with a 4.0 V8 engine) a rear-drive and the younger sister ES a front-wheel drive based on the Camry and featuring a 2.5 V6 engine. The former is appreciated for its high quality, while the main criticism relates to the unoriginal design and too soft suspension.

AND HERE'S THE ATHLETES

The range of the Japanese manufacturer, which soon achieved great success in sales, was expanded in 1991 with the release of the coupe. The SC is equipped with the same engine as the LS. In the same year, it was the turn of the second generation of ES.

In the city of 1993 Lexus gs, the flagship Lain is similar in size to the ES but equipped with rear-drive and a more original design, and next year it's the turn of the modified and revised LS.

SUV TIME

The first Japanese SUV was the LX (followed immediately after the third ES series) in 1996. Two years later, it was a more compact turn. The RX, the first to be produced outside of Japan (in Canada), is next to the second GS series.

Lexus Car
Lexus car

NEW MILLENNIUM

The new millennium opens to Lexus with the launch of the Beriina I.S. in 2000. In 2001, the second generation SC (One spider with a folding iron roof), and in 2002 it was the turn of the Media GX SUV.

In 2003, the second RX series hit the market, but the most important novelties started the following year. hybrid (the first dual-fuel vehicle from the Toyota Group luxury brand).

The La Lexus brand, originally intended for export, debuted on the Japanese market in 2005, and in 2006 the fourth-generation GS hybrid and LS, were available with a long wheelbase and a petrol engine combined with electricity.

WORSE THINGS

In the second half of the last decade, the Japanese brand focused on sportiness: supplying engines for the awarded Riley three years in a row - from 2006 to 2008 - 24 Hours of Daytona and winning three Japan GT Championships (2006, 2008 and 2009) with SC.

But that's not all: in 2007 Lexus at the same event - Detroit is the "very bad" sedan IS F (which has a 5.0 V8 engine) and the Concept LF-Awhich anticipates the shape of the LFA, a supercar introduced in 2009 and powered by the engine 4.8 V10.

ECONOMY CRYSIS

The economic crisis affected the Japanese brand, which since 2009 has focused on more affordable and sustainable models: in 2009 two hybrids were released (the second series RX dual power and HScompact aimed at North America and Japan), and in 2010 debuted gasoline / electric vehicles. another, the "C-segment" CT... To appeal to a sportier audience, cars made this decade (such as the third IS series) have a more aggressive styling, especially at the front.

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