BMW Prepares 12 Pure Electric Car Models by 2023bm

BMW iX
BMW 14

German premium car manufacturer, BMW Group, is targeting at least 12 new models of pure electric cars by 2023. Starting this target, this year the BMW Group is marketing three pure electric cars, namely the BMW i3, MINI SE, and BMW iX3. All three are marketed with two main innovative models, namely the BMW iX and BMW i4.

"The launch of the BMW iX and BMW i4 marks the start of the application of future technologies starting in 2021, these two electric vehicles will be the benchmark for future BEVs," said Oliver Zipse, Chairman of the Board of Management of BMW AG, in Munich, Wednesday, March 17, 2021.

Pure electric versions of the BMW 5 Series and BMW X1 will follow in the years to come, along with other models such as the BMW 7 Series and the successor to the MINI Countryman.

Under this strategy, the BMW Group will have at least one electric vehicle model on the road in approximately 90 percent of its current market segment by 2023. “We are consciously adopting a broad approach with our all-electric offering rather than maintaining a niche market,” he said.

This strategy will enable the BMW Group to maintain an optimal balance between attractive vehicles and efficient capacity utilization at its factories, even if demand in certain markets shifts entirely to fully electric vehicles in the coming years. This will give the BMW Group a strong competitive advantage in the years to come.

The second phase of the current transformation will culminate in 2025, shipments of full electric models will grow by an average of more than 50 percent per year, more than ten times compared to 2020.

By the end of 2025, the BMW Group will deliver approximately two million pure electric vehicles to customers around the world.

No comments for "BMW Prepares 12 Pure Electric Car Models by 2023bm"